Today, we went over some actual creative briefs from well-known establishments and it was neat. I never realized how many different categories are utilized within the brief; it is a very concise document that has to map out all the details of the project before the project is even started. Some of the categories included the purpose, overview, tone, brand positioning, deliverables, target audiences, differentiators, and much more. Jimmy read us a Brief and wanted us to guess what the project was. I was living in San Jose while I was attending the Winchester Mystery House so that was the first place that popped into my mind and it happened to be correct!
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